Executive Summary
Comprehensive SEO · AEO · UI/UX audit — April 22, 2026
Client
The Lee Thompson Co.
leethompsonac.comHVAC — Air Conditioning & Heating
1718 Elmview Dr, Houston, TX 77080
(713) 688-6900
License: TDLR TACLA2337C
Platform
WordPress + Beaver Builder + Rank Math PRO
Report Date: April 22, 2026
Prepared by: WebWize
Google Lighthouse Scores
Performance
Poor
Mobile
Accessibility
Good
Best Practices
Excellent
SEO
Excellent
Full Audit Scorecard
| Category | Score | Status |
|---|---|---|
| Lighthouse — SEO | 100/100 | Excellent |
| Lighthouse — Best Practices | 100/100 | Excellent |
| Lighthouse — Accessibility | 77/100 | Warning |
| Lighthouse — Performance (Mobile) | 36/100 | Critical |
| Technical SEO Fundamentals | 92/100 | Good |
| On-Page SEO Quality | 85/100 | Good |
| Local SEO & Schema | 65/100 | Warning |
| AEO / Structured Data Depth | 38/100 | Critical |
| UI/UX Design Quality | 72/100 | Warning |
| Conversion Architecture | 65/100 | Warning |
| Accessibility Compliance | 70/100 | Warning |
Audit Category Radar
Critical Findings at a Glance
Mobile Performance: 36/100
900ms Total Blocking Time from 30 undeferred JS files. Actively suppresses mobile rankings.
'Book Now' Buttons Broken
Both homepage Book Now buttons link to # and do nothing. Immediate conversion loss.
No FAQPage Schema
25 FAQ questions with zero structured data. Highest-value AEO fix available.
Duplicate Schema @id
Two HVACBusiness nodes share the same @id. Search engines may discard one entirely.
No AggregateRating Schema
434+ reviews at 4.9★ not surfaced in search results. Missing 15–30% CTR boost.
2 Broken Images
Why Choose Us section shows 2 empty gray boxes — visible to every visitor.
What's Working Well
- 100/100 Lighthouse SEO score — perfect on-page fundamentals
- 100/100 Lighthouse Best Practices score
- 18 dedicated local landing pages covering the Greater Houston metro
- Clean robots.txt and well-structured sitemap index with 5 sub-sitemaps
- Consistent NAP data across homepage, footer, schema, and contact page
- BBB A+ rating badge and TDLR license number displayed prominently
- 64-year heritage story and 27,243+ project count — strong E-E-A-T signals
- YouTube video embeds on service pages with dedicated video sitemap
- AC Repair page has 1,715 words of well-structured content — above average
- All 20 homepage images have alt attributes — good accessibility baseline